NEW YORK, APRIL, 2023 SPORT BUFF has been named as a 15th Annual Shorty Awards finalist for QATAR 22 in the BEST LIVE TV INTEGRATION Category. 

EDIT: see Linkedin article and video here

The Shorty Awards honor the best work in digital and social media by the most creative and influential brands, agencies, organizations, and individuals whose work has excelled in creativity, strategy, and effectiveness. This season saw a record-breaking increase in the quantity and quality of the work submitted, with 32% more total entries compared to the highest previous season. 

SPORT BUFF’s work has demonstrated outstanding performance across the judging criteria, which makes it a top contender for a Shorty Award in a most competitive year. The work is also eligible for competing in the Audience Honor – a separate honor voted by the public between April 12th to April 26th.

“Bloody marvelous! Well done to the team! We worked incredibly hard last year to prove we are the NUMBER ONE solution for Fan Engagement and Gamification globally – nothing cements that more than the biggest global activation of fan engagement ever across multiple continenets, countries, languages, broadcasters and sponsorship partners”

Benn Achilleas, CEO & Founder, Sport BUFF

The 15th Annual Shorty Awards winners will be announced at the in-person celebration on May 24, 2023, at Tribeca 360º in New York City.

The winners and honorees are chosen by the Real Time Academy (RTA) – a panel of prominent experts and leaders in digital and social media who have been hand-selected on the basis of their deep industry knowledge, professional reputation, and outstanding achievements, including previous Shorty wins. 

Members of the Academy include Michelle Wong (CMO, Sprinkles), Angel Van Der Biest (Title Social Lead, Netflix), Ashley Rudder (Chief Creator Officer, Whalar), Jabari Hearn (Managing Partner, AKQA LA), Sophie Yan (Director, Cultural & Entertainment Advocacy, Everytown for Gun Safety), Gemini Babla (Director, Global Brand Marketing, YouTube), Dani Calogera (Vice President, Brand & Digital Marketing, SHOWTIME), Jay Norman (Global Head of Music Marketing, Spotify), among others.


Sport Buff was founded in 2019 by tech entrepreneur Benn Achilleas [CEO] and global
broadcast leader Jonty Whitehead [President]. With cutting-edge technology, proven
operational delivery and deep experience in live sports broadcasting, the business has
worked with a range of sports rightsholders and broadcasters across a range of platforms
including Web OTT, Android and iOS as well as Twitch and YouTube.

Their on-screen graphics fit around the original broadcast to give viewers extra information,
engagement and interaction – through posts, polls and quizzes – that enhance their
enjoyment and understanding and allow them to win rewards and prizes. Broadcasters who
use Sport Buff are proven to be able to increase viewing time, capture valuable data and
drive greater engagement with their viewers, as well as create new on-screen sponsorship
assets, helping them to better engage, retain and monetize their audience.



The Shorty Awards (also known as “The Shortys”) honor the most innovative work in digital and social media by brands, agencies and organizations. 

Founded in 2008, the Shortys’ notable previous winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Lizzo, and brands such as Marvel Studios, HBO, Red Bull, Airbnb, Nestle, and BMW.

The Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy, and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also select their favorite Shorty Awards contenders during Audience Honor Voting.

Currently, the Shortys have two annual competitions, the flagship Shorty Awards and Shorty Impact Awards dedicated to honoring the best work with a positive social impact.





Twitter: @shortyawards

Instagram: @shortyawards




Caitlin Hornshaw

Awards Manager, Shorty Awards