Fans don’t want to just watch.

They want to experience, participate and be part of the story. We craft audience moments for our partners.

Broadcast & Gaming Combined

Our story

The vision of two leaders in global sports broadcast and fan engagement, who anticipated the rise in audience demand for greater experiences and participation in their viewing.

Further empowered with co-founders and leadership in technology, global sports events and betting.

Sport Buff now powers live, on-demand, and archive sports video experiences to millions of users around the globe and empowers partners to create unique moments, retain viewers and monetize like never before.

Meet our Founders & Leadership

Benn Achilleas

CEO & Founder

Benn is a leader in fan engagement and gamification, delivering solutions for some of the biggest sports rights holders and entertainment properties in the world, including live fan chat and social gaming multilateral solutions used by over 50 sports partners, including most of Europe's elite UEFA Champions League clubs. He has 30+ awards and shortlists, including Best Gaming & Entertainment, Best Community Engagement and Cloud Gaming Innovation Award.

Jonty Whitehead

President & Founder

Jonty has worked for some of the biggest broadcasters around the world, including Sky, beIN and Fox Sports, producing iconic shows such as Super Sunday and Monday Night Football. He has overseen coverage of the biggest global events including the UEFA Champions League, the Olympics and multiple FIFA World Cups. He picked up an Emmy for Fox Sports’ Trans-Media coverage in Russia 2018 and prior to taking up his full time position at Sport Buff was Head of Sport for beIN media Group in Doha overseeing 19 sports channels.

Lefteris Haritou

CTO & Co-Founder

CTO and Co-Founder of Sport Buff, Lefteris has delivered fan interactivity across massive sports events in addition to engagement solutions across consumer entertainment (Chromatik), commerce (Snapette). At Ultimate Fan Live with over 1M fantasy sports players and Predictabl live fan chat and social gaming multilateral solution used by over 50 sports partners. He leads an experienced team of engineers across European locations, mostly based in UK.

Marie-Rose Schellhammer

Global Partner Relationship Director

Marie-Rose has extensive knowledge and experience managing broadcaster and partner relationships across global rights having worked at TEAM Marketing for over a decade across all their showpiece UEFA Champions League events.  Prior to this she worked for Prisma Sports and Media as broadcast manager where she managed the overall operational relations with HBS on the FIFA World Cups. To date, Marie-Rose has worked across every single Mens and Women's FIFA World Cup since France 98! And some extra events like 2017 Super Bowl LI for the Fox Group.

Nicklas Zadjel


Award winning betting and gaming leader with 15 years of operating experience across a range of functions and geographies. Extensive experience in marketing and business operations with a particular focus on digital transformation and value creation. Nicklas assignments include Group Chief Operating Officer at Fortuna Entertainment Group, a multi-jurisdiction betting and gaming operator, Chief Digital Officer at Intralot, Group Omni-Channel Director for Ladbrokes Coral group (now Entain), Managing Director (Digital) at Ladbrokes and VP business operations at Playtech Turnkey Services. 

Team effort

Our exceptionally talented, diverse and inclusive team make this happen, bringing together experts in sports broadcast, gamification, fan engagement, digital technologies, and product development. We <3 them all. Everyone works super hard representing Sport BUFF from speaking at AWS Syposiums to sailing competitions on the Solent to social events like horse racing and high intensity work placements like five weeks in Qatar for the recent FIFA World Cup.

Fast growing, award winning, best in class company.

Demand for Sport Buff has seen massive growth in our partnerships and services, and we continuously invest in the team, product and business.

This shows through our award-winning, best in class solution that is refined with constant partner and user feedback.

Sport Buff has already changed the way millions of fans engage with sport and now we’re going further with original content and fan directed shows. We’re constantly pushing the boundaries of what it means to watch a show, and we’re just getting started.

Some recent awards: Best Match Day Experience Technology, Best Broadcast Technology, Best Fan Engagement, Most Disruptive Betting Technology, Best OTT Experience, Best Esports, Best Digital Technology, Sports Technology Awards, Best Innovation, Broadcast Sport, Best Fan Experience, Leader Awards, Fan Engagement Technology, Sports Technology Awards, Best Creative Media, Invent Awards, and many more.

Key Advisors and Awards


Insight and Experience

Sport BUFF benefits from a range of experienced investors and advisor in the sports tech industry, including:
Sam Li, ex Vice President at the NBA and Head of International Business Strategy for Sina Sports. Sam’s investment portfolio includes over thirty startups, he also serves as mentor/advisor for a few of the most selective accelerators including Stadia Ventures, and Techstars.
Simon Green, ex Head of BT Sport who oversaw £1Bn+ Premier League and UCL rights
Michael Bloom, Former SVP, FOX Sports. Former SVP, TBS TNT


Strategic Investors

From it's bootstrapped beginnings by the Founders, Sport BUFF has taken on early stage funding from some incredible investors including Sport Republic, Longboard Capital, Intrepid Ventures, Matthew Benham and more

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