Generation Z will soon become the most influential generation yet, with more than $3.5 trillion in buying power by 2030 which makes them a generation worth competing for
Unless this audience receives the content they crave then we will continue to see the much publicised disengagement from Live Sport consumption.
This report provides a practical insight into the behaviour of global audiences across landmark global events, based on no less than 200,000,000+ interactions and engagements across both events, involving at least 5,000,000+ live viewers participating on BUFF, across 10+ markets. Revealing actionable findings that are essential for sports, rights, brands and organisations seeking to engage with Gen Z audiences and fans
Understand the demographic differences between football (soccer) and rugby fans, and the differences in the content they consume
Football fans prefer video content, including highlights, interviews, and behind-the-scenes footage, making up 65% of their content consumption.
Rugby fans have a stronger inclination towards textual content, with 60% of their content consumption dedicated to articles, match reports, and analysis.
Get insight on the flywheel of fan engagement within a sporting moment.
This white paper provides valuable insights into the distinct characteristics of Football and Rugby fans on a global scale, shedding light on their demographics, engagement patterns, and content preferences. Understanding these differences is crucial for tailoring fan engagement strategies, content creation, and marketing efforts to maximize satisfaction and reach a wider audience.
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