Sport Buff’s partnership with Ata Football has won Best in OTT or Streaming in the Fan Experience category at the Hashtag Sports Awards 2021.

Ata Football started using our overlay at the beginning of 2021 across all of their European football coverage, before introducing fan engagement to their featured shows in the ‘Ata Virtual Series’ over the summer.

The award is the second Sport Buff have won this year, after winning ‘Best Fan Engagement Technology’ at the 2021 Sport Technology Awards back in May. This goes alongside a host of other nominations, underlining the impact we have made in the industry in such a short period of time.

Jonty Whitehead, Sport Buff President and co-founder, said: “Winning the highly prestigious Best in OTT or Streaming in the Hashtag Sports awards is further validation of the tremendous work we are doing with ATA football and a growing list of global partners.

“Sport Buff brings a layer of influence and interaction to any video content we sit across, providing the viewer with a personalized experience, spiking retention and subsequently delivering richer streams of data and monetization opportunities.

Many thanks to the team here at Sport Buff who continually deliver a best-in-class solution to those wanting a little more from their sport.”

We have other awards evenings coming before the end of the year, where we’re hoping to add to our growing trophy cabinet!