Activity – Ata Football integrate Sport Buff into their OTT platform across marquee matches, including some huge title clashes at the top of the WSL. Sport Buff provides pre-game and half-time interactivity as well as the during the game itself.
Results – Sport Buff increases view time, and reduces subscription churn for their premium service. Engagement is extremely high, with 60% of viewers engaging with the Sport Buff overlay. The Buffs are used to help determine which players are most popular, which team viewers support and other fan preferences in order to help shape the future content on Ata’s platform.