Activity – After the huge success of KAN’s activation at the FIFA World Cup, Sport Buff was approached about extending the Buff experience to verticals outside of sport. In a world first, Sport Buff was activated across the Eurovision Semi-Final and Finals in Liverpool with viewers able to rate, predict, vote, test their knowledge, react and much more directly on top of the action!
Results – Sport Buff integrated across iOS and Android in less than a week. Across the event, engagement with Buffs was over 30% and watch time increased by over 180% for those interacting with the content. The solution was used for viewers to rate the performance of singers, test fans’ knowledge and predict who was going to win. Following Sport Buff’s successful delivery of the FIFA World Cup, this activation validated Buff’s use outside of sport too.