Activity – 15 hours live studio discussion, no live sports, still massive interactivity with audience

In 2023, Sky Sports appointed Sport BUFF as the exclusive Gamification and Fan Engagement solution for the English Premier League Transfer Deadline Day.

Transfer Deadline Day is a significant day in Premier League for news, breaking stories and headlines, but those moments of interest can be spread across several hours of content. Sport BUFF was seen as a way to provide a “glue” between different studio shows and content through the day. 

The activation was hugely successful with an average 46.1% audience engagement across the whole day of 15 hours streaming.

  • 15 hours of continuous studio content from 9am to midnight
  • Live support and SLA response times in minutes 
  • Training and support for 3+ production teams all with their own ideas and plans for the tool in game. 


  • Highly comprehensive live engagement solution but only over studio talk
  • Used by live studio production team over presentations and discussions 
  • 46.1% average engagement throughout the whole day across multiple viewing sessions
  • 120% increase in watch time when audience playing Buff


“Proven way for Sky Sports to not just speak to young people but actually engage them; Opening the funnel and building brand loyalty”