Activity – In the 2021 season, NWSL broke new ground by broadcasting a selection of fixtures for free on a global scale via Twitch. Sport Buff were there for every step of the way, providing gamification for every single second of the action. New features such as Announcements and Emoji Sliders were debuted over the matches, yielding best-in-class engagement stats on a consistent basis. We worked closely with the league, ensuring that the content was engaging, fun and accurate. 

Results – Much like Sport Buff’s other activations, this partnership continues to be a booming success. Engagement percentages consistently surpass 70% and watch-time for Buff voters can be anywhere between 400% and 1000% longer than those who are not Buffing along. Sport Buff have helped not only engage the existing, hardcore fanbase NWSL possesses but attract and educate a new audience. 

To learn more about the partnership, check out the video below!